New Santa Barbara Target opens its doors
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The long-expected Santa Barbara Target officially opened last Wednesday, April 3.
The ‘galleria’ style store, only about 32,000 square feet, is the first of two expected Target stores to open in the Santa Barbara area, located at 3891 State St on State and La Cumbre. With two levels, clothing, home décor, electronics, limited produce, sporting goods, beauty departments, and in-store pickup and online ordering services, the store is a smaller-sized version of the traditional Target layout.
“I miss not having a Target around, I’m so excited to visit!” said first-year Keziah Olsen. “It makes Santa Barbara feel less secluded and isolated.”
Target hosted a ribbon cutting ceremony Tuesday night, inviting media outlets and special guests for a preview evening before opening Wednesday morning. At the ceremony, Target issued donations to the Santa Barbara Zoo and United Way; both organizations received $3,000.
Following the soft opening on Wednesday, Target has experienced high customer traffic. With only 91 parking spots, customers have been having trouble finding parking and overflowing into other lots. La Cumbre Plaza, in an email to NewsChannel 3, emphasized that Target customers are not to park in spaces allocated to La Cumbre Plaza customers.
According to Google Maps, the store is about ten miles from campus, and not located near any shuttle route stops.
“I’ll probably not [shop frequently at Target] because although it’s cool, it’s out of the way of campus and Ralph’s and Vons are still cheaper for groceries. It’s much more convenient to get there,” said first-year Cody LeFebre.
“It’s a lot smaller than I expected,” LeFebre added. This location is often referred to as a “mini Target,” a new small format style that Target has begun to implement in dense areas and near college campuses that lack the space for a full-sized store.
“I like the idea of a mini Target, but I don’t think I would do any regular shopping there,” said Westmont student Taylor Mache, “it was a little overrated and they didn’t have what I was looking for, like strawberries.”
Nevertheless, many students are still excited about the new Target out of brand loyalty.
“Earlier this semester Kathryn Spradley and I drove all the way to Ventura to go to a Target,” said first-year Sophia Bartolo. “There’s such a large variety of goods. I can get groceries, toiletries, electronics, clothes, and dorm room décor all in one store and the prices aren’t that bad either!”
This store’s regular hours are 7 a.m. - 11 p.m. Monday through Friday, with more abbreviated hours Saturday (8 AM-11 PM) and Sunday (8 a.m. - 10 p.m.).
Another Target, located in the former KMart in Goleta, will be almost three times the size of the Galleria on State Street and is expected to open in October of this year.