Problems continue to confront the student body of Westmont college. Most recently, student groups have taken up a new cause to champion at the forefront of the ever-fleeting social attention span. The subject of the recent uprisings that is sure to leaf a lasting impression is Fall. Due either to large corporations irreparably damaging the global ecosystem with pollution, or to single-use plastic straws (evidence is inconclusive), the beloved season of Fall has all but disappeared. Gone are the days of long-sleeved knit sweaters in late September, and one barely recalls the time when pumpkin spiced lattes could be enjoyed hot rather than iced. Many maintain that there has been no noticeable change in the season and continue to wear warm clothing despite the 90-degree weather. Other members of the community, in a show of solidarity with the season, demonstrated how much they cared about the environment by driving individually to a rally, holding up large plastic or cardboard signs, and discussing unnecessary waste. All the major community players were in attendance at the protest. Starbucks fans stood arm in arm with VSCO girls, and soccer moms shared recipes with Pinterest decorators. The event accomplished its goal, raising awareness about a topic of which all who were in attendance were only mostly aware. Speakers on the subject outlined the expected changes in future years that Fall will likely undergo. Due to a decreased interval space between a drop in temperature and the arrival of Christmas, many predict the sweater market will receive a crippling blow in favor of a transition immediately from tank tops to winter coats. Attendees were greatly upset about the potential decrease in sweaters. In a sub-point, the effects of Fall’s disappearance on agricultural and environmental development was briefly mentioned. After the predictions came the rousing calls to action by peers and industry leaders.
Those in the crowd who had attended for the purpose of discussing reform and seeking a path forward to change were surely satisfied with the speeches given on how important it was to preserve Fall and why that depended wholly on emotional support. Before the event ended, local coffee shop owners (in a spontaneous act of altruism) declared that in standing with Fall they would begin offering pumpkin spiced lattes for six months out of every year. Once the continuous applause of the crowd died down, every individual attendant went home and sacrificed their personal comforts in some meaningful way in order to achieve the clearly outlined goals of the protest. It may be a surprise that despite many such protests and nearly universal support, Fall still remains in relatively the same danger as it has for the past several years. Undeterred event organizers, activist bracelet-makers, and coffee shop owners alike encourage the engaged community to come to their next event the following week (regardless of the stagnation in legal reform) to continue the real change being enacted. We can take some comfort knowing that even should Fall cease to occur till December in future years, its spirit of cinnamon and auburn skies will continue unflinchingly in the hearts of the American consumer.